Monday, December 29, 2003
M&M's to lose color
M&M's to lose color during contest Candy maker plans to eliminate colors temporarily during marketing contest. M&M's will run a contest in 2004 which will offer six grand prizes and for a brief period strip the world famous candy of its color.
M&M's plans to phase out color in 2004 - the "official" announcement will be made on "Dick Clark's New Year's Rockin' Eve" on ABC - in what the company is calling the biggest transformation in its 60 year history.
The company will re-introduce color four to six months into the new year by running a contest in which six bags - out of the more than 100 million in retail stores - will contain colored M&M's. Each of the six will contain M&M's of the same color - one each for red, yellow, green, blue, brown and orange.
The purchasers of those bags will receive grand prizes - yet to be determined - and that "event" will trigger the re-introduction of color, but not necessarily the same color. The company spokesman would not elaborate.
¶ 12/29/2003 11:44:00 PM 
M&M's plans to phase out color in 2004 - the "official" announcement will be made on "Dick Clark's New Year's Rockin' Eve" on ABC - in what the company is calling the biggest transformation in its 60 year history.
The company will re-introduce color four to six months into the new year by running a contest in which six bags - out of the more than 100 million in retail stores - will contain colored M&M's. Each of the six will contain M&M's of the same color - one each for red, yellow, green, blue, brown and orange.
The purchasers of those bags will receive grand prizes - yet to be determined - and that "event" will trigger the re-introduction of color, but not necessarily the same color. The company spokesman would not elaborate.
¶ 12/29/2003 11:44:00 PM
